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Book PR & Marketing: Articles to Help You Manage Expectations
Many of my new business calls focus on: The differences between marketing and PR What does media/PR for an author look like Why reviews are hard to come by What leads to sales Fact vs. fiction in...
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What It Costs To Be Seen
You probably became a writer because you loved books, not because you wanted to be a full-time internet personality. Yet the prevailing wisdom in publishing right now is that authors need platforms....
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2026 Interview Series: Podcasts and How Authors Can Use Them
This year, for The Buzz series, I will interview marketing-minded authors and other book-loving creators who are doing great things in our industry. For the last few years, the vast majority of...
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Book Marketing and PR Part XIX: What does media for an author look like?
It’s a common question: what kind of media could my book get? Most authors ask for Oprah, Jenna, and Reece. Most will not get the Oprah, Jenna, and Reece stamp. And that’s really ok; it doesn’t mean...
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Successful Author Events 101
I’ve just scrolled through the calendar app on my phone, tallying up the author events I’ve done since August of 2024 to now, December of 2025. 82! 82 events including in-person talks, signings,...
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How Do Book Clubs Find You?
Writers often ask, “How do I find book clubs?—but the better question might be, “How do book clubs find me—and my book?” My first invitation came from a friend of a friend—a small gathering that led...
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Time to Play … !! SPOT THE BOT !!
Perhaps, like me, you’ve received an email filled with effusive, gratifying praise lately. The subject line likely caught your eye right off. Perhaps it read something like: A Story as Fierce and...
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Surviving Author (All!) Photos
Do you love every picture of yourself? Are you one of those naturally photogenic people? Then you won’t need this post, and I don’t want to be in any photo with you. Or are you like me? (Vain,...
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Book Marketing and PR Part XVIII: How Writer Unboxed Readers Discover Books
In my June post, I asked Writer Unboxed Readers how they discovered books. Here are the responses from 20 entries. This is not at all scientific. Do you preorder books? Yes, you do pre-order books....
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Promoting a Series Book
Sometimes it feels like I’ve been promoting my books longer than I’ve been writing them. It’s actually a little more than 10 years of spreading the word–The Magician’s Lie was released in January...
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Book Marketing and PR Part XVI: Preparing Your PR Message
If you’re plan is to publish a book, however that may be, you will eventually have to think about how you sell that book. Understanding this about PR is crucial: Book publicity is not always about...
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To Blurb or Not To Blurb
Earlier this year, Simon & Schuster’s Sean Manning wrote an article on blurbs that took the publishing world by storm. In it, Manning said that the imprint would no longer actively seek blurbs...
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End of Summer Reflections on Patience, Organic Evolution, Stakes, and Openings
Three years ago, in mid-August, my first historical novel debuted in the summer of lockdown. The launch situation was far from ideal, and those of us who were published that summer did the best we...
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Books PR and Marketing Questions Answered Part XIV: What to Know about Radio...
I’ve heard many blanket statements from clients and those shopping for PR and marketing services in the past 25 years: News is dead; blogs are where it’s at. Media is dead; social media is all that...
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Debut Author Lessons
My book has been out in the world for a few months, and they’ve been a whirlwind of signings, panels, interviews and blog posts. Parts of it were absolutely amazing, and at times overwhelming. I...
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Books PR and Marketing Questions Answered Part XIII: Promoting Backlist Books
If you ever have a marketing and PR question, feel free to email me – am@getredpr.com – or drop a comment in the Writer Unboxed Facebook Group and tag me @Ann-Marie Nieves. I’ll do my best to answer...
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Books PR and Marketing Questions Answered Part XII: Take Inventory
When this article, The Ten Awful Truths About Publishing by Steve Piersanti of Berrett-Koehler Publishers, landed in my inbox, I breathed a deep sigh of relief. Warning: It’s a positively frightening...
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Books PR and Marketing Questions Answered Part XI: So you’re interested in...
Last week I sent out a few extra emails. Emails that read: -I’ve been meaning to congratulate you on xxx. -How are you holding up – I know you’ve had a rough go and I just want you to know I’m...
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Books PR & Marketing Questions Answered Part X: What to do on a budget
One of the comments on my last post in which I asked writers if they liked their online persona, suggested the following: “I would like to suggest a follow-up post you might consider. This one would...
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Author Up Close: Kathleen Troy — A Dog Named Dylan, Publishing, and the...
Kathleen Troy and Dylan I’m very excited to present today’s Author Up Close featured writer to the WU community. I met Kathleen Troy through her publicist and have been delighted to follow her journey...
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