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The Art of the Book Event: 9 Tips
It was nearing 8:00 PM on a New York City summer evening and a group of friends and colleagues had gathered at a popular book event to hear a much beloved author read from her latest. We were hugging,...
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Auction #4: Ad Post and Sidebar Ad at Writer Unboxed
Have a novel or writing-related service you’d like to promote on Writer Unboxed? Bid on this package and receive a traditional two-week ad run at Writer Unboxed, along with our more experimental “ad...
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Your Facebook and Marketing Questions Answered
You have questions about getting reviews for your books, about reaching the right readers. You work hard at social media but aren’t quite sure if it’s doing anything to build your brand. You’ve heard...
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The Hack’s Guide to Your Ideal Level of Literary Fame
Warning: Hacks for Hacks tips may have harmful side effects on your writing career, and should not be used by minors, adults, writers, poets, scribes, scriveners, journalists, or anybody. Most writers...
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Embracing Small Victories
Here’s your homework… Next time you’re at your local gift shop or office supply store, pick up a little notebook (and a super awesome pen). Begin paying very close attention to your physical and...
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A Conversation with Zoe Quinton on Developmental Editing
I’ve invited Zoe Quinton to join me for this month’s post. She’s not just the brilliant daughter of New York Times bestselling author Laurie R. King, she’s also Laurie’s agent and publicist. In her...
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Writers on Show: Publicity and the Introvert
Hands up, authors who enjoy the publicity and marketing effort that attends the release of a new book. I’m talking about everything from public appearances, less common in this digital age, to...
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We Need Drama: A Conversation With Novelist Frank Strausser
I appreciate advice, and I especially like tips. I may not use a specific tip in my own life, but I’ll store it my head and pull it out when someone else might need it. And you writers, you always...
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A Novelist’s Necessary Evils
There are plenty of great things about writing and publishing novels. But today, I’m not here to discuss any of them. No, today it’s time to talk about three of the necessary evils a novelist deals...
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Money to Write By: A Brief Guide to Grants for Writers (Part I)
For aspiring fiction writers, the typical model of professional practice is to write the whole thing then shop it around, whether to agents, publishers, or directly to readers through self-publishing...
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Do I Need a Platform and If So, How High?
In 2010, when I first dipped my toe into the publishing world, the biggest mystery to me was—besides figuring out the difference between a query and a synopsis—this thing called a “platform.” At the...
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No Filters Here: Why We Need to Put More Value on Social Media Relationships
L to R: Amy Poeppel, Rochelle Weinstein, Lauren Margolin, Elyssa Friedland, Lisa Barr I spend a lot of time on social media, particularly Facebook. I am an unashamed voyeur (you’ll rarely see me post),...
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A New Year Brings Fresh Author Envy
“Okay, I’m a little, teeny bit jealous of a few writers,” I admitted to another debut author via the anonymity of Facebook Messenger. “I am SOOOO jealous,” she typed back. Behind the confessional...
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We Need More of That
I started off 2020 completely and utterly exhausted. And because I’m a Type-A tiny business-owning mom of two children under the age of 7, the exhaustion, while expected, is also partly my own doing....
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Instead of Promotion, Try Participation
image by Georgali/Kappa/Regoukou It’s no secret that regardless of how you publish, a huge part of publicizing and marketing a book now falls on the author’s shoulders. The downside is, of course, that...
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All the Light, All the Love
Photo by Stokpic I intended to write about new marketing communications strategies I’ve seen in the book world these days, but given the current pandemic and it’s impact on our industry, I’m going to...
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The Sunny(er) Side of Launch Event Cancellations
It’s so good to be back here on Writer Unboxed after a year’s sabbatical hunkering down and focusing solely on my work helping authors build buzz and visibility at BookSavvy PR. I’ve missed being an...
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Money to Write By (Part 2): Writing a Killer Proposal
I promised to follow up my last blog post on searching for relevant grants with a post on how to write a killer proposal. Well, here we are, at my next blog post, but also in another world. One with...
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9 Authors on Hope
Photo: Voltamax-60363 I was on the phone with author Barbara Taylor Bradford on Tuesday morning. We were just having a check-in to see how things were going in quarantine. I complained about my...
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Communications in 2020: What Do Authors Value?
Photo by Retha Ferguson I think constantly about value. What will bring value to my client’s book—the write-up in People, the outreach to book clubs, the branded swag for influencers, a radio satellite...
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