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Who Are You Writing For?
What do I, as an author, owe to myself? What do I owe to my publisher? To my readers? I think about this often as I promote my debut novel, Waiting for the Night Song, while simultaneously revising my...
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PR and Marketing Questions Answered Part VI
Credit: Canva Several years ago in a campaign wrap-up call for an author’s first self-published book (she had a few books with big houses in previous years), she commented to me that she was...
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Ego, ‘LitFlation,’ and Honor(s)
At the Pont Alexandre III over the Seine in Paris, January 1, 2022. Image – Getty iStockphoto: Marina113 ‘I’m Tired of My Ego’ That’s become one of my favorite lines of 2022, a young year that already...
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Out of the Blue, Too Good to Be True: Beware Soliciation Scams
Please join us in welcoming Victoria Strauss to Writer Unboxed as a new regular contributor. Victoria is not only a multi-published novelist and author of short stories, she is the voice of Writer...
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Freytag’s Pandemic: The Arc of One Author and Two Book Launches, in Five Acts
From the Flickr account of lforce. Public Domain. The German playwright and novelist Gustav Freytag wrote Die Technik des Dramas, a definitive study of the five-act dramatic structure, or arc, in which...
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Books PR & Marketing Questions Answered Part VII: Tips from Authors on Social...
When it comes to book marketing, this is what’s been the water cooler talk recently: On Instagram and growth. Read this New York Times article. On media relationships and quizzing publicists…also, how...
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Books PR & Marketing Questions Answered Part VIII: How to Work with your...
For my last post in April 2022 I asked a few authors at different stages in their careers, what did they learn about book marketing and PR which was surprising. The feedback I received from writers...
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Emily Kimelman–A New Model for Self-Publishing
In a recent email from author Emily Kimelman, she laid out a whole new model for self-publishing that I found especially intriguing, and I thought the Writer Unboxed community would as well. Emily is...
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Keep Calm and Carry-On: How to Attend a Literary Conference Without Checking...
I’ve spent the last several months rekindling an old relationship. We have sneaked off to hotels in Philadelphia and Minneapolis, and to the quiet mountains of Vermont. We’re already plotting another...
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Six Ways to Support an Author’s New Book + CONTEST
Therese here to introduce a heartfelt community post regarding a friend and guest of Writer Unboxed who needs our help now. It begins with a personal plea on her behalf, authored by her husband,...
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Books PR & Marketing Questions Answered Part IX: Do You Twerk?
My family has been enjoying the ABC sitcom Abbott Elementary, about a Philadelphia public school with limited means that’s run by a principal obsessed with social media and youth. Abbott’s teachers...
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Making the Most of Canva: 7 Design Ideas for Authors
So much is expected of authors these days: not only the writing and editing of our work, but also promotion, speaking, social media, newsletters…the list goes on. One efficiency tool used by many...
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Making the Most of a Book Festival
The timing for my Writer Unboxed deadline was perfect this month: I just got back from the Texas Book Festival, held this past weekend in Austin, Texas. Much like other book festivals I’ve been to, it...
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Author Up Close: Kathleen Troy — A Dog Named Dylan, Publishing, and the...
Kathleen Troy and Dylan I’m very excited to present today’s Author Up Close featured writer to the WU community. I met Kathleen Troy through her publicist and have been delighted to follow her journey...
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Books PR & Marketing Questions Answered Part X: What to do on a budget
One of the comments on my last post in which I asked writers if they liked their online persona, suggested the following: “I would like to suggest a follow-up post you might consider. This one would...
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Books PR and Marketing Questions Answered Part XI: So you’re interested in...
Last week I sent out a few extra emails. Emails that read: -I’ve been meaning to congratulate you on xxx. -How are you holding up – I know you’ve had a rough go and I just want you to know I’m...
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Books PR and Marketing Questions Answered Part XII: Take Inventory
When this article, The Ten Awful Truths About Publishing by Steve Piersanti of Berrett-Koehler Publishers, landed in my inbox, I breathed a deep sigh of relief. Warning: It’s a positively frightening...
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Books PR and Marketing Questions Answered Part XIII: Promoting Backlist Books
If you ever have a marketing and PR question, feel free to email me – am@getredpr.com – or drop a comment in the Writer Unboxed Facebook Group and tag me @Ann-Marie Nieves. I’ll do my best to answer...
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Debut Author Lessons
My book has been out in the world for a few months, and they’ve been a whirlwind of signings, panels, interviews and blog posts. Parts of it were absolutely amazing, and at times overwhelming. I...
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Books PR and Marketing Questions Answered Part XIV: What to Know about Radio...
I’ve heard many blanket statements from clients and those shopping for PR and marketing services in the past 25 years: News is dead; blogs are where it’s at. Media is dead; social media is all that...
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